Dr Paromita Goswami
Professor Marketing Management
School of Management and Entrepreneurship
Email: pg796@snu.edu.in
Teaching Interests Marketing Management, Consumer Behavior, Gender Violence and Social Marketing for Social Change, Retail Management Research Interests Sexual Violence and Consumption, Sustainable Menstruation and Social Entrepreneurship, Clinical Depression from Critical Marketing Perspective, Rel...
Research Overview
Teaching Interests Marketing Management, Consumer Behavior, Gender Violence and Social Marketing for Social Change, Retail Management Research Interests Sexual Violence and Consumption, Sustainable Menstruation and Social Entrepreneurship, Clinical Depression from Critical Marketing Perspective, Religious Violence and Social Marketing of Peace, Psychographics and Youth Consumption, Effect of big retail on small retail, Green Consumption of Apparel Know more: Click here
Education
2007 Ph.D., Birla Institute of Technology and Sciences, Pilani
Experience
2019-Present, Professor of Marketing and Social Innovation, School of Managent and Entrepreneurship, Shiv Nadar Institute of Eminence (Deemed to be University), Delhi-NCR 2013-2019- Associate Professor of Marketing, Shiv Nadar Institute of Eminence (Deemed to be University), Delhi-NCR 2012-2013-Diector of Insights and Realization, TMRC Research and Strategy Pvt. Ltd. 2011-12-American Association of University Women (AAUW) Post-Doctoral Fellow, University Centre for International Studies, University of Pittsburgh, USA 2009-2012- Associate Professor of Marketing, Xavier Institute of Management, Bhubaneshwar 2007-2009-Assistant Professor of Marketing, Xavier Institute of Management, Bhubaneshwar 2006-2007- Faculty Member, ICFAI Business School, Kolkata 1999-2006-Lecturer of Management, St. Xavier's College, Kolkata 1996-1999-Director, James T. Kent Homeo Lab Pvt. Ltd.
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|---|---|---|---|---|---|
| 1 |
Article
Octylammonium Spacer-Driven Enhanced Stability in Quasi-Two-Dimensional Perovskite Solar Cells Fabricated under Ambient Conditions
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Sakshi, K.; Wani, T.; M.; Pitcheri, R.; Rana, A.S.; Bajpai, R.; Goswami, A.; Roy, S. | ACS Applied Energy Materials, 9(2), 1058-1068 | 2026 | 0 |
| 2 |
Article
A dual-functional AIE luminogen for sensitive nitro explosive detection and efficient photolabeling
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Heena; Naithani, S.; Sangeeta, n.; Guchhait, B.; Medda, N.; Roy, P.; Goswami, T.; Kumar, S. | Analytical Methods, 17(43), 8745-8753 | 2025 | 0 |
| 3 |
Article
Exciton and Biexciton Transition Reveals Auger and Energy Transfer Dynamics in Mn-Doped CsPbCl3 Nanocrystals
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Agarwal, N.; Gupta, M.; Goswami, T.; Debnath, T. | Journal of Physical Chemistry Letters, 16(23), 5715-5722 | 2025 | 0 |
| 4 |
Article
Intimate neoliberal violence and ungrievable meno bodies
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Goswami, P.; Cherrier, H. | Journal of Marketing Management, 41(2026-03-04 00:00:00), 293-311 | 2025 | 4 |
| 5 |
Book chapter
Introduction: driving the UN SDGs forward through marketing
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Voola, R.; Carlson, J.; Makkar, M.; Bosangit, C.; Goswami, P. | The Elgar Companion to Marketing and the Sustainable Development Goals, 1-10 | 2025 | 0 |
| 6 |
Book chapter
Conclusion: marketing’s role and future research in the SDGs and post-2030 UN framework
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Voola, R.; Carlson, J.; Makkar, M.; Bosangit, C.; Goswami, P. | The Elgar Companion to Marketing and the Sustainable Development Goals, 382-388 | 2025 | 0 |
| 7 |
Book
The Elgar Companion to Marketing and the Sustainable Development Goals
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Voola, R.; Carlson, J.; Makkar, M.; Bosangit, C.; Goswami, P. | The Elgar Companion to Marketing and the Sustainable Development Goals, 1-395 | 2025 | 0 |
| 8 |
Article
Poetizing as a felt need for meaning-making in a cross-cultural team
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Goswami, P.; Cherrier, H. | Consumption Markets and Culture | 2025 | 0 |
| 9 |
Article Open access
High-Performance Paper-Based DNA-Conjugated Ti3C2Tx Bionanoelectrode for Rapid Point-of-Care Detection of HPV-16
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Rawat, R.; Singh, S.; Walia, R.; Roy, S.; Goswami, T.; Sain, S.; Sinha Roy, S.S.; Kuchhal, P.; Mathur, A.; McLaughlin, J. | IEEE Sensors Journal, 25(9), 15950-15957 | 2025 | 2 |
| 10 |
Note Open access
Embedding the United Nations Sustainable Development Goals (SDGs) in Marketing Education
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Voola, R.; Bosangit, C.; Polonsky, M.; Rosenbloom, A.; Goswami, P. | Journal of Marketing Education, 46(2), 79-83 | 2024 | 7 |
| 11 |
Article
Novel Au/Cu2NiSnS4 Nano-Heterostructure: Synthesis, Structure, Heterojunction Band Offset and Alignment, and Interfacial Charge Transfer Dynamics
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Jadhav, Y.A.; Rahane, G.K.; Goswami, T.; Jagadish, K.; Chordiya, K.; Roy, A.; Debnath, T.; Jathar, S.B.; Devan, R.; Upadhyay-Kahaly, M.; Rondiya, S.R.; Ghosh, H.N.; Dzade, N.Y. | ACS Applied Materials and Interfaces, 16(17), 21746-21756 | 2024 | 7 |
| 12 |
Article
Indium nanocubes based recyclable fluorescent chemosensor for sustainable environmental monitoring: pH-induced fluorescence transition and selective detection of Pd(II) ions
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Sharma, P.; Naithani, S.; Yadav, V.; Sangeeta, n.; Guchhait, B.; Kumar, S.; Goswami, T. | Science of the Total Environment, 920 | 2024 | 16 |
| 13 |
Article
Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem
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Goswami, P.; Ghosh, J. | Social Marketing Quarterly, 30(1), 61-82 | 2024 | 1 |
| 14 |
Article
Electrochemistry at 2D and 3D nanoelectrodes: The interplay between interface kinetics and surface density of states
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Roy, S.; Singh, S.; Khan, M.; Chamanehpour, E.; Sain, S.; Goswami, T.; Sinha Roy, S.S.; Mishra, Y.K.; Mathur, A. | Electrochimica Acta, 477 | 2024 | 19 |
| 15 |
Article
The catharsis of male consumption: Reimagining masculinity in India
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Das, A.; Roy-Chaudhuri, H.; Goswami, P. | Journal of Consumer Affairs, 57(1), 4-35 | 2023 | 1 |
| 16 |
Review Open access
The Natural Products Withaferin A and Withanone from the Medicinal Herb Withania somnifera Are Covalent Inhibitors of the SARS-CoV-2 Main Protease
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Chakraborty, S.; Mallick, D.; Goswami, M.; Guengerich, F.P.; Chakrabarty, A.; Chowdhury, G. | Journal of Natural Products, 85(10), 2340-2350 | 2022 | 24 |
| 17 |
Article
Dynamic Palmitoylation of Red Cell Membrane Proteins Governs Susceptibility to Invasion by the Malaria Parasite, Plasmodium falciparum
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Kumari, G.; Rex, D.A.B.; Goswami, S.; Mukherjee, S.; Biswas, S.; Maurya, P.; Jain, R.; Garg, S.; Prasad, T.S.K.; Pati, S.; Ramalingam, S.; Mohandas, N.; Singh, S. | ACS Infectious Diseases, 8(10), 2106-2118 | 2022 | 3 |
| 18 |
Article
Biosynthesis of hydrophilic zinc oxide nanoparticles using Plumeria obtusa and Tabernaemontana divaricata flower extract for antidiabetic treatment
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Rani, N.; Goswami, N.; Yadav, S.; Maity, D.; Patil, S.; Saini, K. | Chemical Papers, 76(8), 5051-5062 | 2022 | 6 |
| 19 |
Article
Halogen Bond Mediated Self-Assembly of Mononuclear Lanthanide Complexes: Perception of Supramolecular Interactions, Slow Magnetic Relaxation, and Photoluminescence Properties
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Sushila; Siddiqui, R.; Patra, S.; Shivam, K.; Sil, A.; Guchhait, B.; Tian, H.; Kataria, R.; Goswami, S.; Venugopalan, P.; Patra, R. | Inorganic Chemistry, 61(29), 11484-11496 | 2022 | 7 |
| 20 |
Book chapter
Environmental Impact of Sensing Devices
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Bansal, S.; Singh, K.; Sarkar, S.; Pandey, P.C.; Verma, J.; Yadav, M.; Chandra, L.; Vishwkarma, N.K.; Goswami, B.; Sonkar, S.C.; Koner, B.C. | Smart Nanostructure Materials and Sensor Technology, 113-137 | 2022 | 2 |
| 21 |
Conference paper Open access
Generalized Uncertainty Principle and Momentum-Dependent Effective Mass Schrödinger Equation
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Bagchi, B.; Ghosh, R.; Goswami, P. | Journal of Physics: Conference Series, 1540(1) | 2020 | 6 |
| 22 |
Article
Integrating social enterprise and social marketing with shadow framework: A case for peacebuilding
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Roy, P.S.; Goswami, P. | Journal of Social Marketing, 10(2), 153-178 | 2020 | 9 |
| 23 |
Book chapter
How Far Is Marketization Responsible for the Epidemic Growth of Clinical Depression? A Study in Kolkata, India
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Goswami, P.; Chaudhuri, A. | Marketization: Theory and Evidence from Emerging Economies, 285-307 | 2020 | 3 |
| 24 |
Article
The precarity of respectable consumption: normalising sexual violence against women
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Varman, R.; Goswami, P.; Vijay, D. | Journal of Marketing Management, 34(2026-11-12 00:00:00), 932-964 | 2018 | 17 |
| 25 |
Article
Neutral derivatives of Thioflavin T do not exhibit viscosity-dependent fluorescence
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Gogoleva, S.D.; Kalganova, E.V.; Maskevich, A.A.; Lugovskii, A.A.; Kuz'mitskiǐ, V.A.; Goswami, M.; Buganov, O.V.; Tikhomirov, S.A.; Stsiapura, V.I. | Journal of Photochemistry and Photobiology A: Chemistry, 358, 76-91 | 2018 | 11 |
| 26 |
Article
Social entrepreneurship: Creating value in the context of institutional complexity
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Cherrier, H.; Goswami, P.; Ray, S. | Journal of Business Research, 86, 245-258 | 2018 | 115 |
| 27 |
Article
The gas-phase structure of the asymmetric, trans-dinitrogen tetroxide (N2O4), formed by dimerization of nitrogen dioxide (NO2), from rotational spectroscopy and ab initio quantum chemistry
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Seifert, N.A.; Zaleski, D.P.; Fehnel, R.; Goswami, M.; Pate, B.H.; Lehmann, K.K.; Leung, H.O.; Marshall, M.D.; Stanton, J.F. | Journal of Chemical Physics, 146(13) | 2017 | 13 |
Project details will be updated soon.
Research contributions aligned with UN Sustainable Development Goals:
3
Good Health and Well-being
4
Quality Education
5
Gender Equality
6
Clean Water and Sanitation
7
Affordable and Clean Energy
9
Industry, Innovation and Infrastructure
12
Responsible Consumption and Production
16
Peace, Justice and Strong Institutions
| Type | Title | Status | Filed Date | Inventors |
|---|---|---|---|---|
| No patents available. | ||||
Awards & Honors
- 2011 - 2012 American Association of University Women (AAUW) Postdoctoral Fellowship at University of Pittsburgh
Professional Memberships
- No memberships listed.
Additional information will be updated soon.