N.T. Sudarshan Naidu

Key Research Areas

Research Interests: Relationship MarketingBoP MarketingCustomer Experience ManagementAgribusinessManaging Collectives

Statistics

3 Publications
2 Citations

Dr N.T. Sudarshan Naidu

Associate Professor Marketing Management

School of Management and Entrepreneurship

Research Interests: Relationship Marketing, BoP Marketing, Customer Experience Management, Agribusiness, Managing Collectives, Local Governance, and Social Impact

SCOPUS Google Scholar

Research Overview

Research Interests: Relationship Marketing, BoP Marketing, Customer Experience Management, Agribusiness, Managing Collectives, Local Governance, and Social Impact

Education

2013 Ph.D., FPM Institute of Rural Management Anand 2002 Master of Engineering, Tamil Nadu Agricultural University, Coimbatore 1999 Bachelor of Technology, University of Agricultural Sciences Dharwad

Experience

2003 - 2004 Faculty, University of Agricultural Sciences Bangalore 2015 Visiting Faculty, Indian Institute of Management, Sambalpur 2020 Visiting Faculty, Indian Institute of Management, Kashipur

# Title Authors Source Year Cited
1 Article
In-beam γ -spectroscopy of Ac 217
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Abstract not available.
 Sahoo, D.; Deo, A.Y.; Madhu; Yadav, K.; Tiwary, S.S.; Srivastava, P.C.; Palit, R.; Tandel, S.K.; Kumar, A.; Dey, P.; Das, B.; Malik, V.; Kundu, A.; Sindhu, A.; Jadhav, S.V.; Naidu, B.S.; Thomas, A.V. Physical Review C, 111(1) 2025 0
2 Article Open access
Overcoming contract incompleteness: evidence from long-term supply relationships
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Abstract not available.
 Mouzas, S.; Naidu, N.T.S. Production Planning and Control, 36(9), 1155-1174 2025 2
3 Book chapter
Sustainable Development Goals and marketing at the bottom of the pyramid
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Abstract not available.
 Naidu, N.T.S.; Aithal, R. The Elgar Companion to Marketing and the Sustainable Development Goals, 235-249 2025 0

Project details will be updated soon.

Research contributions aligned with UN Sustainable Development Goals:

No SDG-related research mapped.
Type Title Status Filed Date Inventors
No patents available.

Awards & Honors

  • Gold Medal of the University of Agricultural Sciences for highest grade point in Bachelor of Technology Junior Research Fellowship of the Indian Council of Agriculture Research

Professional Memberships

  • No memberships listed.

Additional information will be updated soon.