Dr K. Abdul Waheed
Professor Marketing Management
School of Management and Entrepreneurship
Email: abdul.waheed@snu.edu.in
Trust in buyer-seller relationships; pricing; branding; healthcare marketing, entrepreneurship, cross-cultural research; cultural intelligence and sustainability Know more: Click here
Research Overview
Trust in buyer-seller relationships; pricing; branding; healthcare marketing, entrepreneurship, cross-cultural research; cultural intelligence and sustainability Know more: Click here
Education
2003,Ph.D., Indian Institute of Technology Bombay 1997,MBM, Tamil Nadu Agricultural University, Coimbatore 1995,B.Sc., (Agriculture), Tamil Nadu Agricultural University, Coimbatore
Experience
2014 - 2022 Professor of Marketing, Institute of Management Technology, (IMT), Dubai, UAE 2009 - 2014 Associate Professor of Marketing, IMT Dubai, UAE 2006 - 2009 Assistant Professor of Marketing, IMT Dubai, UAE 2004 - 2006 Assistant Professor of Marketing, Sardar Vallabhbhai Patel Institute of Textile Management, Ministry of Textiles, Govt. of India, Coimbatore, Tamil Nadu 2003 - 2004 Lecturer, Birla Institute of Technology and Science, Pilani 2000 - 2003 Teaching Assistant, IIT Bombay, Mumbai, Maharastra
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| 1 |
Article
Going gray for gains: Exploring the role of monochrome displays in enhancing children’s well-being in India
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Panneerselvam, T.; Abdul Waheed, K.; Srikanth, S. | Journal of Children and Media, 20(1), 186-198 | 2026 | 0 |
| 2 |
Article
Adoption of virtual reality in secondary school education: extending the diffusion of innovation theory
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Waheed, K.; Panneerselvam, T. | International Journal of Educational Management, 39(4), 937-953 | 2025 | 2 |
| 3 |
Article
Corporate social initiatives and wealth creation for firms-an empirical examination
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Kumar, R.K.; Sujit, S.K.; Waheed, K. | Journal of Global Responsibility, 16(3), 451-473 | 2025 | 1 |
| 4 |
Article
Bridging the gap between entrepreneurial intentions and behavior: examining the role of mindfulness
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Waheed, K.; Laeequddin, M.; Sahay, V. | Journal of Small Business and Enterprise Development, 32(1), 109-124 | 2025 | 3 |
| 5 |
Article
Investigating mental health and well-being among MBA students during campus placement season in India
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Abstract not available.
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Laeequddin, M.; Waheed, K.; Sahay, V. | Mental Health and Social Inclusion, 28(6), 1292-1308 | 2024 | 1 |
| 6 |
Article
A cultural perspective on knowledge hiding: the role of organisational justice, distrust and cultural intelligence
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Abstract not available.
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Kadam, R.; Waheed, W. | Knowledge Management Research and Practice, 22(2), 119-132 | 2024 | 7 |
| 7 |
Article
Probing permanent price reduction strategy of manufacturer brands: pre- and post-purchase perceptions
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Waheed, W.K. | Journal of Revenue and Pricing Management, 22(6), 455-469 | 2023 | 2 |
| 8 |
Article Open access
E-Waste Recycling Behavior in the United Arab Emirates: Investigating the Roles of Environmental Consciousness, Cost, and Infrastructure Support
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Waheed, W.K.; Singh, A.; Siddiqua, A.; El Gamal, M.; Laeequddin, M. | Sustainability (Switzerland), 15(19) | 2023 | 9 |
| 9 |
Article
Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India
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Abstract not available.
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Rao, S.A.; Waheed, W.K.; Kadam, R.; Singh, A. | Measuring Business Excellence, 27(3), 460-482 | 2023 | 9 |
| 10 |
Article Open access
Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis
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Abstract not available.
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Kumar, R.K.; Sujit, K.S.; Waheed, W.K. | SAGE Open, 13(3) | 2023 | 6 |
| 11 |
Article Open access
Measuring Mindfulness in Business School Students: A Comparative Analysis of Mindful Attention Awareness Scale and Langer’s Scale
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Abstract not available.
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Laeequddin, M.; Waheed, W.K.; Sahay, V. | Behavioral Sciences, 13(2) | 2023 | 12 |
Project details will be updated soon.
Research contributions aligned with UN Sustainable Development Goals:
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Awards & Honors
- 2022,Awarded KMRP Outstanding Reviewer from Knowledge Management Research & Practice 1995 - 1997,Awarded Tamilnadu Agri Merit Scholarship by Government of Tamil Nadu 1988 - 1994,Awarded National Merit Scholarship by Government of India
Professional Memberships
- No memberships listed.
Additional information will be updated soon.