Dr Bikramjit Rishi
Marketing Management
School of Management and Entrepreneurship
Email: bikramjit.rishi@snu.edu.in
Research Areas:Social Media Marketing, Consumer Behavior, Tech Applications in Marketing,Case Writing, and Case Teaching Know more: Click here
Research Overview
Research Areas:Social Media Marketing, Consumer Behavior, Tech Applications in Marketing,Case Writing, and Case Teaching Know more: Click here
Education
2001,MBA, Punjabi University, Patiala 2007,Ph.D., Punjabi University, Patiala 2011,Post-Doctoral Fellowship, Funded by European Union
Experience
09/21-Present Full Professor, Shiv Nadar University, Greater Noida 09/14-09/21 Associate Professor, Institute of Management Technology, Ghaziabad 08/13-09/14 Assistant Professor, Institute of Management Technology, Ghaziabad 08/12-08/13 Assistant Professor, American University in the Emirates, Dubai 05/09-08/12 Assistant Professor, Institute of Management Technology, Ghaziabad 02/07-05/09 Senior Lecturer, Institute of Management Technology, Ghaziabad 2019-2020 Visiting Faculty, IIM Kashipur 2018-2020 Visiting Faculty, Shiv Nadar University, Delhi NCR 2018-2019 Visiting Faculty, Institute of Management Technology, Nagpur 03/19-04/19 Visiting Professor, Institute of Management Technology, Dubai 2016 Visiting Professor, Varna School of Management, Bulgaria 2014 Guest Faculty, IMT & Grenoble Ecole de Management, France 2014-2015 Guest Faculty, Central Warehousing Corporation, New Delhi 04/12-08/12 Visiting Professor, Indian Institute of Foreign Trade, New Delhi
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| 1 |
Article
Designing an artificial intelligence-enabled large language model for financial decisions
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Saxena, A.; Rishi, B. | Management Decision, 63(12), 4135-4153 | 2025 | 5 |
| 2 |
Article
Advancing Sustainable Development Goal 4 – a comparative analysis of large language models
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Saxena, A.; Rishi, B. | International Journal of Educational Management, 39(7), 1774-1791 | 2025 | 0 |
| 3 |
Article
Perceived agility in higher education institutions: instrument development, measurement and validation
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Rathi, P.; Rishi, B.; Samvedi, A. | International Journal of Quality and Reliability Management, 42(9), 2393-2414 | 2025 | 0 |
| 4 |
Article
Attitude towards surrogate advertising on social media platforms
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Rishi, B.; Shiva, A.; Piplani, L. | Marketing Intelligence and Planning, 43(4), 821-839 | 2025 | 0 |
| 5 |
Article
Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships
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Srivastava, S.; Sama, R.; Rishi, B.; Rajpurohit, N. | Young Consumers, 26(2), 314-331 | 2025 | 1 |
| 6 |
Article
Customer values and patronage intention in social media networks: mediating role of perceived usefulness
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Doshi, P.; Nigam, P.; Rishi, B. | VINE Journal of Information and Knowledge Management Systems, 55(2), 404-420 | 2025 | 6 |
| 7 |
Article
The impact of regulatory focus on store promotions: The role of shopping enjoyment
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Dhara, R.M.; Dawra, J.; Rishi, B. | Journal of Marketing Communications, 31(2), 151-177 | 2025 | 0 |
| 8 |
Article
DBL Group: balancing the sustainability journey
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Absar, M.M.N.; Khan, I.I.; Rishi, B. | Emerald Emerging Markets Case Studies, 15(3), 1-7 | 2025 | 0 |
| 9 |
Article
MedoPlus: finding the right pulse of affordable and accessible rural health care
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Rishi, B.; Pandey, S.C. | Emerald Emerging Markets Case Studies, 15(2), 1-19 | 2025 | 0 |
| 10 |
Article
AI and human collaboration in tourism: a framework for scalable, authentic, and engaging content
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Saxena, A.; Rishi, B. | Asia Pacific Journal of Tourism Research, 30(9), 1226-1244 | 2025 | 8 |
| 11 |
Article
Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches
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Rishi, B.; Shiva, A.; Israney, R.S. | Asia Pacific Journal of Marketing and Logistics, 36(12), 3533-3552 | 2024 | 2 |
| 12 |
Article
Netflix India: The Battle of Trials and Expectations
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Sinha, P.; Mittal, R.; Rishi, B. | Asian Case Research Journal, 28(4), 211-227 | 2024 | 1 |
| 13 |
Article
Value network partners' perception of co-creation and its impact on their satisfaction
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Sambyal, R.; Rishi, B.; Mavi, A.K.; Marwaha, A.S. | Journal of Hospitality and Tourism Insights, 7(4), 2216-2236 | 2024 | 5 |
| 14 |
Article
Linking fear of missing out and psychological well-being: a multi-country study
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Srivastava, S.; Rishi, B.; Belwal, R. | Journal of Consumer Marketing, 41(4), 391-405 | 2024 | 4 |
| 15 |
Article
Examining the dynamics leading towards credit card usage attitude: an empirical investigation using importance performance map analysis
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Rishi, B.; Mallick, D.K.; Shiva, A. | Journal of Financial Services Marketing, 29(1), 79-96 | 2024 | 5 |
| 16 |
Article
Oneiros: The Sports Club: navigating the growth path
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Sonani, K.; Jain, P.; Rishi, B. | Emerald Emerging Markets Case Studies, 14(4), 1-21 | 2024 | 0 |
| 17 |
Article
Manan Motors: readiness for rural distribution
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Mittal, R.; Sinha, P.; Rishi, B. | Emerald Emerging Markets Case Studies, 14(3), 1-21 | 2024 | 0 |
| 18 |
Article
PFoods: selecting a segment for a sustainable product
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Dani, V.V.; Ramesh, A.; Rishi, B. | Emerald Emerging Markets Case Studies, 14(2), 1-25 | 2024 | 1 |
| 19 |
Article
From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage
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Dhara, R.M.; Dawra, J.; Rishi, B. | Journal of Promotion Management, 30(5), 842-873 | 2024 | 3 |
| 20 |
Article
System quality features and continuous usage intention of social network users: a multi-group analysis with gender
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Doshi, P.; Nigam, P.; Rishi, B. | Journal of Systems and Information Technology, 25(4), 480-501 | 2023 | 2 |
| 21 |
Article Open access
A model validation of robo-advisers for stock investment
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Shiva, A.; Kushwaha, B.P.; Rishi, B. | Borsa Istanbul Review, 23(6), 1458-1473 | 2023 | 32 |
| 22 |
Book chapter
Social media marketing applications and fashion brands: A South Asian perspective
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Rishi, B.; Mohammed, J.; Akriti | Social Media and Online Consumer Decision Making in the Fashion Industry, 267-299 | 2023 | 0 |
| 23 |
Article
Tesla Inc.: Entering the Indian Electric Car Market
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Rishi, B.; Singh, H. | Asian Case Research Journal, 27(2), 97-123 | 2023 | 0 |
| 24 |
Article
Electronic word of mouth (eWOM) research – a comparative bibliometric analysis and future research insight
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Mukhopadhyay, S.; Pandey, R.; Rishi, B. | Journal of Hospitality and Tourism Insights, 6(2), 404-424 | 2023 | 58 |
| 25 |
Article
Coldman Logistics: COVID-19 Vaccine for One and All
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Mittal, R.; Sinha, P.; Rishi, B. | Asian Case Research Journal, 27(1), 59-77 | 2023 | 0 |
| 26 |
Article Open access
INFORMING CONSUMERS: A BIBLIOMETRIC AND THEMATIC ANALYSIS OF PACK NUTRITION LABELLING
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Dwesar, R.; Rishi, B. | Informing Science, 26, 231-261 | 2023 | 0 |
| 27 |
Book chapter
An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being
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Rishi, B.; Agarwal, S. | Dealing with Socially Responsible Consumers: Studies in Marketing, 103-128 | 2023 | 2 |
| 28 |
Article
SMB Foods: A Failed Franchisee
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Dani, V.V.; Rishi, B. | Asian Journal of Management Cases | 2023 | 0 |
| 29 |
Article
National Institute of Development Management – striking a balance between mission and money
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Modi, P.; Pandey, S.C.; Rishi, B. | Emerald Emerging Markets Case Studies, 13(1), 1-18 | 2023 | 0 |
| 30 |
Article Open access
Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study
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Dash, G.; Rishi, B.; Akmal, S.; Paul, J.; Chakraborty, D. | Journal of Global Information Management, 31(1) | 2023 | 22 |
| 31 |
Article
Haikou restaurant: the entrepreneur's dilemma in the new normal
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Rishi, B.; Sharma, S. | Emerald Emerging Markets Case Studies, 13(1), 1-21 | 2023 | 0 |
| 32 |
Article
Typology of Indian Domestic Tourists: Clustering Based on Motives to Visit
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Rishi, B.; Chatterjee, T.K. | FIIB Business Review | 2023 | 6 |
| 33 |
Article
Do celebrity endorsements influence stock investment intentions?
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Shiva, A.; Arora, N.; Rishi, B. | Marketing Intelligence and Planning, 40(6), 804-819 | 2022 | 19 |
| 34 |
Book chapter
Lacoste: Save Our Species Campaign
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Rishi, B.; Singh, H. | Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies, 131-138 | 2022 | 0 |
| 35 |
Article
Keep Good Shape (KGS) – the expansion dilemma
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Abstract not available.
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Rishi, B.; Dani, V.V. | Emerald Emerging Markets Case Studies, 12(2), 1-20 | 2022 | 0 |
| 36 |
Article
Patanjali Ayurved Limited: role reversal in competitive advertising
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Abstract not available.
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Singh, H.; Aggarwal, R.K.; Rishi, B. | Emerald Emerging Markets Case Studies, 12(2), 1-28 | 2022 | 1 |
| 37 |
Book chapter
Leveraging Social Media to Create Socially Responsible Consumers
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Abstract not available.
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Rishi, B.; Kuthuru, N.R. | Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science, 415-432 | 2021 | 5 |
| 38 |
Book chapter
A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era
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Rishi, B.; Kuthuru, N.R. | Digital Entertainment: The Next Evolutionin Service Sector, 187-212 | 2021 | 12 |
Project details will be updated soon.
Research contributions aligned with UN Sustainable Development Goals:
3
Good Health and Well-being
4
Quality Education
7
Affordable and Clean Energy
8
Decent Work and Economic Growth
9
Industry, Innovation and Infrastructure
11
Sustainable Cities and Communities
12
Responsible Consumption and Production
14
Life Below Water
15
Life on Land
| Type | Title | Status | Filed Date | Inventors |
|---|---|---|---|---|
| No patents available. | ||||
Awards & Honors
- 2014,Best Paper Award, 2014 Annual Conference of the Emerging Markets Conference Board at Indian Institute of Management, Lucknow, NOIDA Campus, India 2015,Faculty Fellow, 3rd AMA (American Marketing Association), Sheth Foundation Doctoral Consortium, IMT Dubai (UAE), January 18-20, 2015 2016,Faculty Fellow, 4th AMA (American Marketing Association), Sheth Foundation Doctoral Consortium, IMT Ghaziabad, January 7-9, 2016 2018,Best Paper Award, International Conference on Strategic Competency Mapping for Talent Management and Retention, January 18-19, 2018, University Business School, Punjab University, Chandigarh, India 2022,Best Paper Award, Responsible and Resilient Business Research Conference, April 22-23, 2022, Birla Institute of Management Technology (BIMTECH), Greater Noida, India
Professional Memberships
- No memberships listed.
Additional information will be updated soon.